50
Campaigns per account
100
Keywords per Campaign
0
Accounts
Background
A well-established online shop of designer apparel (name withheld to protect data) was entering 5 new markets and needed a quick of 5 Adwords accounts fully setup for the simultaneous start of marketing activities.
Challenges
- High number of SKU in the shop (around 200 brands, each brand has numerous items in different categories, like shoes, dresses, skirts etc.)
- Women and Men lines, Sale items, Seasonal collections
- Often changing assortment, items or whole clothing lines could be out of stock or arriving daily
Actions
- Based on Google Shopping feed combined with a website crawling, a new feed for campaign building was created
- With the help of Excel macro I was able to create >100 well structured, granular account campaigns at once
Results
- Huge time and manpower saving of new accounts rollout
- >2 mln keywords per account
- >1K campaigns per account
- 3 Ad copies per Ad group
- Unique for each campaign Ad Extensions (Callouts, Structural snippets and Sitelinks) were created automatically