You want to start with Google Ads but have no idea what budget makes sense?
The Google Ads Cost Calculator helps you figure it out.
Maybe you’ve already invested €500 in Google Ads – and … nothing happened.
No inquiries, no purchases, no data.
Or you spent too much and in the end didn’t even know whether it was worth it.
That’s exactly where a Google Ads Cost Calculator helps: it shows you how much budget you really need to get results – instead of throwing money into the dark.
You’re not alone. Half of all advertisers struggle with exactly this question:
“How much do I need to spend to see results – without burning money?”
Why you’re just guessing without a clear budget goal?
🔻 You collect too few clicks to even test anything.
🔻 Your campaigns never get out of learning mode.
🔻 You lose money – or worse: time.
Many business owners desperately Google things like:
- How much does advertising on Google really cost?
- What are the click prices in Google Ads?
- Is €500 enough for Google Ads?
- How much budget do I need to generate leads or sales?
The answer: It depends.
But here’s the good news: you can calculate it.
The Google Ads Cost Calculator
I’ve developed a tool that shows you in just 2 minutes how much budget you really need.
You only have to answer 4 questions:
- What’s your goal (e.g. leads, purchases)?
- How much can a conversion cost you?
- What’s your current conversion rate?
- How many results do you want to achieve per month?
And you’ll get:
- Your individual Google Ads monthly budget
- An estimate of your cost per click (CPC)
- A realistic expectation of leads or sales
From Guesswork to Systematic Planning
🔁 No more estimates and blind tests.
💰 You know exactly what you need to invest to generate, for example, 50 leads.
📈 You see whether your past spend was realistic – or simply too low.
The calculator gives you:
- A realistic monthly value for your Google Ads budget
- The estimated average cost per click (CPC)
- How many clicks you need to reach your goal
This way you can plan better – and achieve better results. Here is a sample of the report you will get:
Who is the calculator for?
For everyone who wants to calculate, not guess:
- Startups with limited budgets
- Online shops & Shopify stores
- Service providers, coaches, local businesses
Frequently Asked Questions
How much budget do you need for Google Ads?
That depends on your goal. Do you want leads, sales, or just traffic? The Google Ads Cost Calculator helps you calculate it realistically based on your target CPA and your conversion rate.
How much does Google Ads cost?
Google Ads costs depend on several factors and are therefore highly individual. Basically, the pricing model is based on the so-called Cost-per-Click (CPC) – you only pay when someone actually clicks on your ad.
Click prices (CPC) can vary greatly. In less competitive industries or for local keywords, CPCs are often between €0.30 and €1.00. In highly competitive markets – such as finance, law, or healthcare – CPCs can go up to €4.00 or more.
What exactly does CPC depend on?
- Industry: The higher the competition, the higher the cost per click.
- Target region: In large cities like Berlin, Munich, or Hamburg, competition is often stronger.
- Keyword strategy: Broad keywords (“insurance”) are more expensive than targeted long-tail keywords (“private liability insurance Berlin”).
- Quality Score: Google rewards relevant and well-structured campaigns with lower click prices.
With a Google Ads Cost Calculator, you can realistically estimate your expected budget and the CPC you need. That way, you plan based on data – not gut feeling.
Typical CPC ranges depending on industry:
- E-commerce: €0.50 – €1.80
- Financial services: up to €4.00
- Local service providers: €1.00 – €2.50
Our calculator shows you a realistic range for your situation.
Is €500 enough for Google Ads?
Only if your goal is very small. For real learnings, testing, and stable conversion data, a monthly budget of at least €1,500 – €3,000 makes sense in many industries. With our calculator, you’ll know exactly.
Want clarity instead of guessing?
Use the free calculator now – or book a no-obligation consultation right away.