{"id":3783,"date":"2018-07-24T14:57:47","date_gmt":"2018-07-24T13:57:47","guid":{"rendered":"http:\/\/innaleitner.com\/?page_id=3783"},"modified":"2024-06-18T20:22:17","modified_gmt":"2024-06-18T19:22:17","slug":"client-success-automated-account-scaling","status":"publish","type":"page","link":"https:\/\/innaleitner.com\/de\/client-success-automated-account-scaling\/","title":{"rendered":"Client Success: Automated Account Scaling"},"content":{"rendered":"<p>50<br \/>\n\t\t\t\t\t\t\tCampaigns per account<br \/>\n\t\t\t\t100<br \/>\n\t\t\t\t\t\t\tKeywords per Campaign<br \/>\n\t\t\t\t0<br \/>\n\t\t\t\t\t\t\tAccounts<\/p>\n<h2>Background<\/h2>\n<p>A well-established online shop of designer apparel (name withheld to protect data) was entering 5 new markets and needed a quick of 5 Adwords accounts fully setup for the simultaneous start of marketing activities.<\/p>\n<h2>Challenges<\/h2>\n<ul>\n<li>High number of SKU in the shop (around 200 brands, each brand has numerous items in different categories, like shoes, dresses, skirts etc.)<\/li>\n<li>Women and Men lines, Sale items, Seasonal collections<\/li>\n<li>Often changing assortment, items or whole clothing lines could be out of stock or arriving daily<\/li>\n<\/ul>\n<h2>Actions<\/h2>\n<ul>\n<li>Based on Google Shopping feed combined with a website crawling, a new feed for campaign building was created<\/li>\n<li>With the help of Excel macro I was able to create &gt;100 well structured, granular account campaigns at once<\/li>\n<\/ul>\n<h2>Results<\/h2>\n<ul>\n<li>\u00a0Huge time and manpower saving of new accounts rollout<\/li>\n<li>&gt;2 mln keywords per account<\/li>\n<li>&gt;1K campaigns per account<\/li>\n<li>3 Ad copies per Ad group<\/li>\n<li>\u00a0Unique for each campaign Ad Extensions (Callouts, Structural snippets and Sitelinks) were created automatically<\/li>\n<\/ul>\n<p>\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>\n<h3>Ready To Get In Touch?<\/h3>\n<h3>Get Your&nbsp;FREE Google&nbsp; AdWords account audit and see where you could be<br \/>\nsaving money<\/h3>\n<p>\t\t\t<a href=\"http:\/\/innaleitner.com\/de\/contact\/\" role=\"button\"><br \/>\n\t\t\t\t\t\tGet Adwords Audit<br \/>\n\t\t\t\t\t<\/a><\/p>\n<h3>Get Your&nbsp;FREE Google&nbsp; Shopping Feed audit and see how can you get better visibility at a lower cost<\/h3>\n<p>\t\t\t<a href=\"http:\/\/innaleitner.com\/de\/contact\/\" role=\"button\"><br \/>\n\t\t\t\t\t\tGet Shopping Audit<br \/>\n\t\t\t\t\t<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>50 Campaigns per account 100 Keywords per Campaign 0 Accounts Background A well-established online shop of designer apparel (name withheld to protect data) was entering 5 new markets and needed a quick of 5 Adwords accounts fully setup for the simultaneous start of marketing activities. Challenges High number of SKU in the shop (around 200 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3783","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"innaleitner","author_link":"https:\/\/innaleitner.com\/de\/author\/innappc\/"},"uagb_comment_info":0,"uagb_excerpt":"50 Campaigns per account 100 Keywords per Campaign 0 Accounts Background A well-established online shop of designer apparel (name withheld to protect data) was entering 5 new markets and needed a quick of 5 Adwords accounts fully setup for the simultaneous start of marketing activities. Challenges High number of SKU in the shop (around 200&hellip;","_links":{"self":[{"href":"https:\/\/innaleitner.com\/de\/wp-json\/wp\/v2\/pages\/3783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innaleitner.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/innaleitner.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/innaleitner.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/innaleitner.com\/de\/wp-json\/wp\/v2\/comments?post=3783"}],"version-history":[{"count":0,"href":"https:\/\/innaleitner.com\/de\/wp-json\/wp\/v2\/pages\/3783\/revisions"}],"wp:attachment":[{"href":"https:\/\/innaleitner.com\/de\/wp-json\/wp\/v2\/media?parent=3783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}